WENFN to co-host “Just Eat It: A Food Waste Story” at Just Film Fest, March 21

About the Just Film Festival, March 20-22, 2015: http://justfilm.ca/food-and-farming/. Where: Langara College Main Campus, 100 West 49th Avenue (between Main Street and Cambie Street). Many excellent films!

WENFN is co-sponsoring this one.

Just-Eat-ItJust Eat It: A Food Waste Story

74 min. | 2014 | Peg Leg Films
FILMMAKERS: Grant Baldwin & Jen Rustmeyer

Saturday, March 21 | 4:30 pm | Theatre 4

We all love food, so how could we possibly be throwing away nearly half of it? Filmmakers Jen and Grant dive into the issue of waste from farm and retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in ten people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling.

As Grant’s addictive personality turns full tilt towards food rescue, the “thrill of the find” has unexpected consequences. Equal parts education and delicious entertainment,  Just Eat It looks at our obsessions with “best before” dates, perfect produce and portion sizes that reveal the core of an issue that has devastating consequences around the globe.
film website

IMPACT AWARD, Vancouver International Film Festival
PEOPLE’S CHOICE, Calgary International Film Festival


[Vimeo https://vimeo.com/88023628]